Roadside fruit stands near me7/24/2023 However, only 34 percent drove more than 15 minutes to reach those markets rural and small town dwellers were loathe to drive even that far. In 1994, Ohio State University published “Ohio Consumer Opinions of Roadside Markets and Farmer’s Markets” based on a random telephone survey of 500 Ohio households.įifty-five percent of those surveyed shopped at a roadside market during the targeted 12 months (August 1992 through August 1993) and of that group, 64 percent shopped at a roadside market at least four times. Is there a roadside market in your future? Think hard before you make up your mind. And long hours, sometimes spent under a snapping canopy in chilly, high winds or in the open under a blazing sun, draw producers away from other farm chores. However, depending on city, state and circumstances, roadside vendors must comply with zoning and licensing restrictions, fire and police ordinances, health and sanitation codes, and weights and measures specifications. And it costs little to break into roadside retailing when marketers are content to start small and gradually expand. Stands create jobs for family and friends and small-scale ventures suit retired gardeners and craftspersons to a “t.” Producer meets consumer head-on feedback is instantaneous when solicited. Better prices for your goods, control over pricing and prompt, direct payment head the list. Oh, there’s lots to be said for direct farm marketing. But getting involved in roadside marketing isn’t as simple as most folks think. As basic as peddling pumpkins from a pickup truck or as elaborate as hawking produce, crafts and country paraphernalia of all shapes, sorts and sizes from fancy year-round markets, roadside stands are a producer’s best bet for bypassing the middleman and making immediate, cash sales.
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